How to use Google maps marketing strategies to battle the loss of store traffic

You will be surprised to know that several franchisee as well as common stores are losing their traffic because one or the other reason. Most of these brands are losing their market because of lacking behind in location based searches. They are not making use of the platform called Google maps marketing to make them visible; hence their business is suffering from the same.

Some of the latest statistics states that, “85 percent to 95 percent of consumer engagement with brands happens through location-based assets. Use of location in advertising provided up to a 27 percent lift in specific campaigns run by Wendy’s.”

The statistics are self-explanatory in regards to the importance of using location based marketing or Google maps marketing. The major high ranking brands are losing a fair share of market to their competitors because of their ignorance to the importance of location based searches.

Some brands pop-ups whenever they are with location based searches as they make use of this trending technology and also use the right format of SEO techniques. You will be surprised to know that, “Google controls 95 percent of mobile search market share, hence Google Maps is critical to local search.” The statement indirectly or directly tells the fact that making use of Google maps marketing is definitely help in growing the business and making it visible.

For instance, if you search, “food outlets in time square” and your outlet has not included the location in its listing or is not registered in Google maps then your name will not be among those top names of the list which catches more pair of eyes. Hence, a drop in your business market. Doesn’t matter if you have 5 outlets in that specific area, if you don’t tell Google about in the right format then, it will not tell people.

Source: http://www.articles.howto-tips.com/HowTo-Article-Directory/how-use-google-maps-marketing-strategies-battle-loss-store-traffic-1

A sneak Peak on Google Maps Marketing

The fact that Google is ruling the internet world is not hidden from anyone. It has applications to solve most of the worries of the people. among all those hub of services it provide, there is one which is getting the most favorite one among the people for personal as well as professional use and that one app is Google Maps. Apart from taking you in the right direction it also offer a marketing platform to the businesses. You will be surprised to know that Google Maps marketing is really getting momentum among the business professionals.

What is this all about?

Technically, “Google Maps marketing is the process of using Google Maps’ functionality to make your business easier to find.”

In layman language, Google is offering a platform through maps to market your business among the people. The size of the business doesn’t matter in the process; both large as well as small companies are getting equivalent recognition from this marketing strategy. If you think deeply then maybe you will understand the fact that this app marketing technique can really play an important part in your strategies regarding to Digital Marketing. It adds the visibility to your place by putting it on the maps which is used by thousands of people regularly.

If you pay attention to this new wave around you then you will understand that what Google Maps marketing is doing for the businesses especially the local ones. As more and more people are trying to find places of business in their area through Google maps, the trend is of getting marketed through is also increasing. Now everyone wants their name on the maps strategically speaking it definitely add an edge in the business.

“Statistics show that over 50% of all traffic comes from searches performed on mobile devices.” So the maps application on mobile devices can work wonders in boasting the rating of your business. This strategy makes sure that your business is found without much of the effort.

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